Rooing SEO Expert Guide: Tips, Tools & Best Practices

Link, roof, seo search illustration

The roofing contractors industry has become quite saturated over the past five years. The number of US roofing contractor businesses has grown by 0.6% annually between 2017-2022. This means around 82,000 roofing companies currently operate in the country.

Considering these stats, it’s easier to say that you need to do something unique to stand out from your competitors. This includes revamping your roofing website with effective and modern search engine optimization (SEO) techniques.

At WebLime, we provide roofing SEO services to help you improve your website ranking in the search engine results pages (SERPs) and bring quality leads to your company. We build your website from scratch, optimize the traffic flows, and automate it, so you can focus on essential aspects of your business.

Willing to enhance your SEO roofing website? Keep reading till the end.

Why Are Roofing SEO Services Good for Your Business?

Suppose you’ve invested a lot in developing an attractive and well-structured website. Yet, you don’t see an increase in website traffic even after many months.

Now you wonder: “What am I doing wrong?” Well, the most prominent thing could be your poor SEO strategy. According to the HubSpot State of Marketing Report (2021), about 69% of businesses adopted and invested in SEO techniques in 2021.

Here are some reasons why SEO services are the best way to take your roofing business up a notch.

More Visibility to Potential Customers

SEO strategies aim to make your business more visible to new prospects. This way, more potential buyers come to know about your services and may try them if you convince those people with attractive offers.

Enhanced brand visibility means increased traffic to your website, resulting in more leads. But how to do that? By partnering with a reputable roofing digital and SEO agency like WebLime, you can easily optimize your website based on potential customers’ interests and activities.

You can even integrate third-party solutions to automate the process. This way, you can focus on essential business areas while WebLime will collect quality leads for you through enhanced site visibility.

Cost-Effective Website Traffic

Did we tell you that these roofing advertising services are pretty cost-effective? Unlike paid advertising strategies, such as Google Adwords or PPC, WebLime’s SEO services primarily focus on organic searches to offer you a cost-effective solution.

This helps roofing businesses save money on paid advertising and generate a regular stream of clicks without additional costs.

Automated Lead Generation

WebLime’s roofing SEO services are entirely automated. You only need to tell us your requirements, so we can suggest the most-suitable actionable plan. Then, from building the website to optimizing it, the whole process works on autopilot.

This means when you hire a roofing SEO agency, you hand them over your business’ digital marketing responsibilities.

The professionals from such agencies let the marketing campaign run in the background, enabling you to focus on customer satisfaction and other important aspects. So while you’ll be dealing with customer issues and ensuring the quality of eaves and rafters, the leads will be coming due to automation.

A Long-Term Solution to Expanding Customer Base

SEO focuses on your long-term marketing requirements. It not only attracts traffic to your website but also ensures the customers coming to your brand stay for a long time.

The more advanced SEO solutions you integrate into your website, the more capable it’ll become of retaining your customers. Retargeting is one effective technique to maintain and expand your customer base. It involves advertising to customers that visited your website but didn’t make a purchase.

Roofing SEO services enhance your website’s responsiveness. Customers who have a good experience with your website are more likely to return.

A well-structured customer support option on the website also helps you turn prospects into customers. One example is WebLime's “Get in Touch” CTA option on our homepage.

Another example is Monarch Prime, which chose WebLime’s SEO services to amp up its sales. Its website’s homepage has clear CTA buttons, like “See All Projects,” and “Who We Are”

Monarch Prime SEO CTA buttons

4 Steps to Start Using SEO for Roofing Companies

SEO for roofing companies is a long process consisting of several aspects that rank your website at the top of SERPs. A series of techniques work together to give you the desired result, increasing website traffic or boosting sales.

The below steps will help you get started with SEO for roofing companies:

Keyword Research

Every SEO campaign starts with keyword research. In this process, you’d need to find keywords more likely to generate quality leads. A keyword is a phrase potential customers enter in the search engine to get their desired results.

Finding the right keywords help roofing businesses connect with their target audience. Several keyword research tools available in the market narrow your search to the most important ones.

If you’re integrating SEO into your roofing business’ marketing strategy on your own, you can rely on Ubersuggest or Google Search Console tools. They give you quick results but come for a fee. This means you’d have to pay for keyword research separately.

Contrastingly, if you opt for WebLime, you can avoid all such hassle. The platform does all the website optimization on its own without requiring you to invest your time and money into keyword research tools.

Some roofing SEO keywords that might work best for your business are:

  • Charcoal roof shingles advantages disadvantages
  • Rafters for roofing cost
  • Roofing contractors Texas
  • Residential roofing contractors near me

As you can see, the above keywords are all related to different things. For instance, the first two focus on users searching the materials and costs for roofing, while the last two target those users actually looking for a roofing agency.

The key to maximizing your SEO strategy's success is focusing on those keywords that target users in every stage of the sales funnel (customer journey).

On-page SEO

On-page SEO is the content visible on every page of your website. An optimized website means your content is unique and has all the targeted keywords integrated into it  (check out WebLime’s blogs).

When customers search for those keywords, your website’s relevant content will pop up in the SERP. Naturally, this generates more site traffic. But that’s not it; SEO optimization also includes enhancing your user experience (UX).

For instance, if you want to offer the best user experience to your entire target audience, you’d need to ensure that your website has more accessibility. That means users navigating your website on mobile phones must have the same experience as those using desktops.

You’d also need a fast website that loads quickly and doesn’t frustrate the users. Moreover, you must ensure that your website allows crawlers.

These bots help search engines rank your website, so users can find it easily. With excellent on-page SEO optimization, you increase the chances of your roofing website ranking higher in the search results.

Content Marketing

You may have heard: “Content is king,” but do you actually know what makes it so powerful? Content marketing is an essential part of SEO strategies. Through it, businesses share information with their users, acknowledge them about things they don’t know and encourage them to convert.

The main focus of content marketing is creating awareness among the customers and helping them in their purchase decision. This is done with unique and quality content, including blogs and how-to guides.

For example, if your business focuses on residential roofing, you can tell people about the most suitable materials for different houses. Or you can guide them on how to contact a roofing company. Another content idea is creating blogs on the pros and cons of different types of roofing.

Common Roasters, a brand for all coffee lovers, collaborated with WebLime. As a result, its website offers a separate category for blogs to help users easily access its content.

Common Room Roaster's blog page

Since people aren’t aware of the ins and outs of roofing, these online guides help them understand the basics. Then, they may browse through your services and contact you for further information.

When you offer information to beginners, they’re more likely to respond. In addition, from a business perspective, you’ll have the opportunity to target those keywords that are not related to your services.

Effective content marketing helps your company target customers at every level of the search funnel, including those looking for roofing contractors or the best roofing options.

Link building refers to adding quality links to your content to make it look credible to search engines. High-authority website links help you gain the trust of search engines. As a result, your website ranks at the top of the SERPs.

Once you create the content, publish it on your website. Also, share it on other credible websites or influencers with thousands of social media followers. This will convince the search engines that your content is trustable and valuable.

Simply put, when you link to other websites, you show the search engines and your consumers that you trust those sites. Similarly, when a credible website links your content, it convinces the search engine that your website is trustable. As a result, search engines recommend your roofing website to users more frequently.

Remember that search engines mainly focus on the quality of your links, not on the quantity.

When writing your content, you should also add links to other credible websites that provide authentic information.

For example, if your blog is about “synthetic slate roofing,” you can reference a website that provides exciting statistics related to the topic. Always double-check the credibility of a website before linking it to your content.

How to Determine the Effectiveness of Your Roofing SEO Strategy?

Tracking tools help businesses determine the effectiveness of their websites. These programs monitor the performance of different KPIs related to the website. Roofing SEO agencies usually take this responsibility to let you focus on the things that matter.

Once your website is built, WebLime identifies your KPIs, measures them, and optimizes your site as traffic flows. In addition, the platform integrates third-party systems and provides solutions to scale and automate.

You can track important information about your prospects or website visitors. This could be their geographical location, demographics (age, gender, and income), the source where they come from, what pages they visited, the total time they spent on the website, etc.

With the help of this data, you can make informed decisions about the future of your roofing business and advertising strategies.

WebLime’s automation feature keeps improving your website’s roofing SEO while you focus on business aspects that matter.

4 Tips to Enhance Their Local Roofing SEO

Implementing the basic SEO steps isn’t enough. Instead, you need to monitor your website’s performance, identify the loopholes, and make necessary changes to keep it at the top of SERPs.

Below are four tips to keep your roofing SEO website up-to-date and visible to the potential customers:

  • Choose location-specific keywords: Integrating keywords into your content is a good SEO practice. However, you need to use location-specific keywords to be more visible to your target audience. The best way is to put yourself in the shoes of the customers interested in roofing services. Write down all the phrases you’d use to search on the internet, then pair them with specific locations.
  • Integrate keywords on every page of your website: Once you’ve narrowed down your keywords, make sure to add them to every page of your website. This could also include the homepage, blog posts, service pages, header format, page titles, and metadata.
  • Use a consistent name and address: It’s an excellent way to use a consistent contact number, name, and address on your website. Add the main office address to your website’s footer and keep it the same for every part of your site when referring to your location. This helps Google recognize that your roofing business belongs to a specific area.
  • Make a Google My Business account: If your roofing business isn’t already listed on the Google My Business website, get it done immediately. You’d need to create an account to enable customers to review your business. Doing so makes your website more visible and highly ranked on Google products, like Map and Search.

Next Step: Integrate WebLime’s SEO Services Into Your Roofing Business

SEO for roofing companies is an effective way to take your business up a notch. With effective SEO strategies, your website is likely to rank higher on the search engine, be more visible to the target audience, generate more site traffic, and may lead to increased sales.

Now that you know the importance of SEO for businesses, it’s the right time to integrate these essential steps and tips into your roofing website. The quickest and easiest way to do so is through WebLime’s SEO services.

We build your business website based on your requirements, optimize the traffic, and keep updating it according to the new trends. This way, you can focus on important aspects of your roofing business while our automation feature keeps generating more and more leads.

Got a project in mind? We deliver solutions that drive your business forward.