With billions of websites vying for Google’s attention, how do you make yours stand out? Website visibility is practically a competitive sport, but luckily, we’ve got the winning formula. Google even details a guide on how to be famous on Google Search.
If you’re wondering how to get your website noticed, the trick is to use a professional website builder, utilize SEO skills, and optimize and promote appropriately. WebLime checks off the first task, so we’re here to help with the rest.
Keep reading for a comprehensive guide on getting your website noticed by Google and its users.
5 Steps to Get Your Website Noticed
The 5-step trick to getting your website noticed includes:
- A Google-friendly initial setup
- Finding your content marketing niche
- Best SEO and local SEO practices
- Expert content optimization
- Promotion on social platforms
Here’s everything you need to know about each step.
Initial Set Up
Of course, the first step is ensuring that Google finds your website, which is why the initial setup has to be Google-friendly. That means you’ll need to check a few boxes, including:
- Having a sitemap
- Creating a responsive website
- Increasing your website’s speed
A sitemap allows Google to index your website and serve it up in search engine results. WordPress is most commonly used to create sitemaps since 39.5% of the web uses the platform. However, if you don’t want to go through the tedious process of learning about sitemaps and website-building on WordPress, WebLime can do it for you.
Our WordPress development services ensure you have a fully functioning website within 6-10 weeks without effort. Then, you can move on to the next step and make sure your website is responsive.
Google is more likely to show your website on search results if it’s mobile and tablet-friendly, another measure WebLime takes care of. In addition, you can check website visibility and responsiveness via Google’s Mobile-Friendly Test.
Finally, you must ensure your website is fast since users typically wait no longer than three seconds for a website to load. Once you pass the three-second mark, you’ve already lost interest.
This tells Google you won’t be able to provide a great user experience, which means they won’t show your website in the search results. You can check your website’s speed before launching here.
Content Marketing
After checking off the initial setup tasks, you can focus on your website’s content marketing. Aside from detailing your products and services, your website should feature a Blog section that defines your niche. Don’t let the abundance of competition discourage you. Take this chance to capitalize on your strengths.
As mentioned earlier, you have approximately three seconds to capture your reader’s attention. So, be clear about your target audience, the purpose of your content, and what your audience can gain from it. Ask yourself, “What would my ideal reader want to learn from me?”
If the answer is unclear, take inspiration from questions you already get from clients. Then, answer these questions in the form of actionable content such as articles, blog posts, guides, and case studies. If you’re a business, build conversion-first landing pages to make sure that people who are looking for what you have to offer can see them and potentially become paying customers.
Search Engine Optimization
The next and most important step is search engine optimization (SEO), which helps your website rank higher in Google search results. The sooner you start working on SEO, the sooner Google will notice and prioritize your website. SEO requires you to focus your content on a specific keyword, which is what your ideal client will be typing in the search bar. Google’s Keyword Planner allows you to research your chosen keyword, detailing the search volume and competition. Search Console shows the keywords you’re currently ranking for:
A tool like Ahrefs helps you find vital keywords to get your website noticed, but it can be quite expensive with its starting plan costing $99 per month – a steep cost, especially if you have no idea what you’re doing.
Luckily, WebLime makes things easier with our SEO services, helping you better rank your site and dominate online. Our SEO services include keyword research, competitor analysis, link building, content writing, technical SEO, and dashboards and reports. You can expect an increase in traffic within the first two or three months.
It’s worth noting that keyword research isn’t limited to the Blog section on your website. Depending on the keywords you want to target, you must incorporate relevant keywords throughout your homepage, product pages, category pages, and so on.
- For instance, a topic like “marketing guide” should be targeted with a long-form blog article (i.e., guide) on the topic.
- Someone searching for “hire marketing consultant” would be looking for a landing page of a marketing consultant with relevant expertise and social proof.
Another effective SEO practice is using headings, subheadings, bold texts, bulleted or numbered lists, and short paragraphs. This ensures your content is easy to read and increases “dwell time,” improving website visibility.
Your website can also benefit from images, especially those adhering to a theme, as they break up content and add interesting visual elements to the interface. It also allows your website to appear in image search results. Finally, at the end of each blog, you can make your content easy to share, including Facebook, Twitter, or Instagram plugins.
Content Optimization
Your content must adhere to SEO guidelines while also being optimized overall. It’s important not to compromise on content quality to rank higher in Google search results. The content length, topic, type, and quality are a few factors to consider.
Source: SERPIQ
For example, this SERPIQ study shows that the top 10 search results for a given keyword had at least 2,000 words. Google is more likely to rank your website if it contains informative, data-backed articles that users can benefit from.
While writing a 400-word blog post may be quicker, easier, and cheaper, it can’t compete with the success of a 2400-word data-backed guide. Moreover, the Digital Marketing Institute details that blogs, listicles, ebooks, infographics, guides, and case studies are the most popular types of content.
Promotion
Source: Backlinko
Finally, it’s time to start promoting your website through popular business platforms and social media. You can also promote your website via other websites. This graph from Backlinko shows that websites with more referring domains have a higher Google position, which is why you must invest more of your time in backlinking.
On another note, building your presence on social media is a great way to funnel in traffic to your website, and create trust and authority around your brand. Here are some fast tips to get you where you want to be:
- Participate in communities. Once you’ve identified your target audience, it’s time to find out which social media platforms they hang out in. As a rule of thumb, Twitter and LinkedIn are effective if you want to interact with professionals, and TikTok, Instagram and, to a certain extent, Twitter are great for interacting with the general public. Identify where the most active communities lie and participate in their regular interactions. Start exciting projects…or be funny. Whether you’re a founder about to launch their startup or a personal finance guru who wants to help people retire early, be interesting and provide interesting content. Otherwise, funny content is always something that will garner engagement:
If you’re selling a product, it’s also wise to promote your website through e-commerce platforms such as Shopify or Amazon. WebLime’s Shopify development services ensure your website generates the traffic it needs. The services include Shopify CMS, integrations, apps, email marketing, branding, and migrations.
Build an Eye-Catching Website With WebLime!
Learning how to get your website noticed is the first step to promoting your business. Following Google’s site visit protocol can help you build a website that ranks higher in search engine results and captures users’ attention.
WebLime takes the responsibility of building a website that checks all these boxes, ranging from WordPress sitemaps to SEO. So get in touch now to start generating traffic.
