The Power Of The Auction engaged our partner, Duckpin, for their marketing needs. Upon reviewing their strategies, it became evident that the website required a refresh, with a specific focus on utilizing WordPress. This is where WebLime stepped in.
Key Challenges:
- Utilize custom post types for better management of auctions
- Strategic logic for relevant content display and organization
- Optimize website performance by limiting the number of plugins
How We Did It:
Website Optimization: As with all of our WordPress projects, to achieve the best optimization scores, we utilize Bricks Builder as the foundation of our work.
User Experience: With Duckpin at the helm of design, our focus shifted to implementation. The new design was developed using a utility framework known as Automatic CSS, ensuring the site’s scalability and adaptability for substantial future growth.
Content Logic: To ensure an improved user experience, we implemented logic on various pages that dynamically display relevant auctions and real estate properties. This approach keeps visitors engaged and encourages them to explore more content on the site.
Custom Post Types: To enhance content management, we implemented custom post types within WordPress for diverse content categories, including blog posts, team member profiles, and auction listings. This approach simplifies the organization and streamlines the updates of the website’s content.
Results:
- A swift and efficient website utilizing minimal WordPress plugins.
- Enhanced user experience achieved with straightforward and seamless navigation.
- Streamlined content management facilitated by the adoption of custom post types.
The collaboration with WebLime upgraded The Power Of The Auction’s website, boosting their online presence. With web development expertly handled, Duckpin can now focus on their client’s growth.
